CPG Experience
The Flonase, Kahlúa, and Frïs Vodka brand identity and packaging work I have lead and developed are only a snapshot. While we may want every client assignment to be an award-winning opportunity, much of the CPG space relies on thoughtful and considered work and thinking around navigation efficiencies, brand-blocking, and appetite appeal at shelf (when dealing with food).
The work below spans a broad range of typical CPG opportunities: portfolio refreshes, line extensions, new sub-line launches, licensing, and product adaptation into new markets and retailers. Most of what’s on this page is in final testing, production, or rollout and yet to be released. Please keep this amongst ourselves.
McCain Pockets Portfolio refresh
Full portfolio refresh and launch
The carefully considered system was built to accommodate new flavor innovations and expansion
Single and dual language applications
24/7-Life by 7-eleven Electronics portfolio refresh
The system was crafted across two pack types (cartons and hang tag) and three categories (chargers, cables, audio)
Williwaw Adaptation
Product pack and substrate adaptation from boutique pet store to grocery distribution
Stonefire Adaptation
Pack evolution exclusive for Walmart and Costco
The well established pack design was tweaked based on the new containers and how the product would be displayed in store
Tim Hortons COffee portfolio expansion
Addition of a new flavor to the existing portfolio
Tim hortons limited anniversary edition
Tim Hortons Limited edition
Multilingual packs were developed for the special flavor
Mccain licensing
Pack design and product shoot for a new innovation partnership
NOrthern Biscuit new subline
The brand’s first launch outside of the hard biscuit category for which they’re known
Tim Hortons Soup-to-go
An “on-the-go” launch intended to appeal to a younger, mobile audience
Kahlúa premium portfolio introduction
Using design to flesh out the portfolio strategy
Jameson Spiced subline
The first new product extension into a trendy market
