Ove Haxthausen showed up with an idea and a family crest. He'd spotted the gap, people wanted a genuinely good non-alcoholic beer, not a compromise. A new mixing technology closed that gap — Way Ahead Brews delivers the taste, freshness, and range of “near beer” styles that rise above the rest.
Next: a visual identity worthy of a centuries-old family seal. The logo had to hold its own as a confident parent brand, while leaving room for every variant to claim its own space in the family tree. Two bright red wings rise from a gold crown of excellence symbolize exceptional taste, and a new take on old family seal.
The traditional gates on the wings became hops. And in a playful twist on heraldry, every beer in the lineup gets its own Way Ahead Wings — same crown, same wing shape, but the colors and icon shift with each style's unique story. (More to come on this one.)
Great taste. Real variety. One sharp-looking crest that's actually worth carrying around.